Frequently Asked Questions

Embedded partnership means our senior GTM experts integrate directly into your team as true extensions of your organization. Unlike consultants who provide recommendations and leave, we take operational responsibility for execution across your complete customer lifecycle. Unlike agencies focused on tactics, we provide strategic leadership with hands-on accountability. Unlike hiring, you get immediate expertise without risks, ramp time, or long-term commitments.

We specialize in B2B technology companies across all growth stages: early stage (Seed to Series B) building GTM foundations, scale-ups optimizing complex operations, companies expanding into new territories, and VC/PE firms optimizing portfolio performance. Our industry expertise includes SaaS, cybersecurity, AI/ML, DevOps tools, and enterprise software.

We typically begin within 1-2 weeks and deliver measurable improvements within 30-90 days. Early stage companies see 3-5x faster GTM development, scale-ups achieve 25-40% conversion improvements with 20-30% churn reduction, territory expansion reduces risk by 60-80%, and investor portfolios see 15-25% IRR improvements. We establish clear success metrics aligned with your business objectives.

Our investment varies based on your growth stage and scope, typically ranging from $80K-$500K+ annually for comprehensive embedded partnership. We operate on flexible, month-to-month agreements with no long-term commitments because our value should be proven continuously. You can scale involvement up or down based on performance and changing needs.

We work alongside your existing team as extensions, not replacements. Our embedded experts augment your capabilities, provide senior leadership, and systematically transfer knowledge while taking operational responsibility for results. Most clients see us as the 'missing piece' that accelerates growth while building internal strength.

We establish clear, measurable KPIs aligned with your strategic goals, such as pipeline generation, conversion rates, churn reduction, adoption and expansion. Success is measured by your business results, not hours worked or reports delivered. We provide regular reporting and take full accountability for achieving agreed-upon outcomes.

Yes. We often begin with a comprehensive GTM assessment that provides immediate value and helps evaluate partnership fit. This assessment includes actionable recommendations you can implement immediately, regardless of next steps. Many long-term partnerships begin with these focused engagements.

You can engage us for specific GTM functions (sales, marketing, product marketing, or customer success), but our greatest impact comes from integrating and optimizing across your complete customer lifecycle. We tailor the engagement based on your highest-impact needs while ensuring unified execution.

We integrate seamlessly with remote and distributed teams using your existing communication tools, meeting schedules, and collaboration platforms. Our embedded experts ensure the same level of integration and accountability whether your team is co-located, hybrid, or fully distributed.

Schedule a free 30-minute GTM risk assessment where we'll discuss your growth stage challenges, assess potential partnership value, and determine if embedded partnership aligns with your needs. This conversation is confidential, non-binding, and focused on providing immediate insights regardless of next steps.